A zoom lens has a variable focal length. The focal length determines the magnification of the lens. A short focal length is a wide-angle lens, great for taking in large vistas. A long focal length is a telephoto lens, allowing you to get a tight photo of a distant object or person. A zoom lens lets you combine both of these and everything in between into a single adjustable lens. If a camera has a 3X zoom, it means that the longest focal length is 3 times the shortest.
In the subsequent discussion I am using 35-mm equivalent focal lengths.
Most digital cameras have a 3X zoom, with a focal length range from around 35 mm to 105 mm. 35 mm is a modest wide angle, and 105 mm is a modest telephoto. Superzoom cameras have extreme zoom ranges of 8X or 10X. These generally have about the same minimum focal length of around 35mm, but these usually have a much longer maximum focal length. Digital SLR's almost always have interchangeable lenses that allow you to pick whatever focal length you want.
Long focal lengths mean you can get a tight photo of your children's faces, or a shot on the soccer field where you child is actually recognizable. Extreme focal lengths let you get in real close to the action even from the sidelines of a soccer field.
(Important: ignore "digital zoom" specifications in ads. Only pay attention to optical zoom. Digital zoom is of no value. All it does is crop the image in the camera. You can always crop an image in software after you have transferred it to your computer, and you have more freedom at this time.)
Long focal lengths present problems for photographers. It is hard to hold a camera sufficiently stable at a focal length of 300 mm. Bright sunlight helps, and a tripod or monopod can do wonders. An increasing number of cameras with extreme zooms have stabilized lenses that compensate for camera shake. Good stabilization can make a remarkable difference in sharpness of handheld shots at extreme focal lengths. Do not buy a superzoom without image stabilization unless you plan on using a tripod.
At the time of this writing, I believe most people are best served by one of three classes of cameras:
Ultracompacts with a zoom of roughly 3X. The great virtue of these is that you can always have your camera with you. The quality of the better ultracompacts is astounding for their size.
Superzooms with a zoom ratio of roughly 10X - 12X. Only a little more than the better ultracompacts, they let you reach out for the distant photos. Be sure to get image stabilization.
Digital SLRs. This is what the pros use, and for good reason. You can choose any of a wide variety of lenses (for a price), and you can take beautiful photos with less light. But these are big and expensive.
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